BTL 901 - Orange Economy

 

The Banking Tutor’s Lessons

BTL 901                                                                                21-05-2026

Orange Economy

The Orange Economy (or creative economy) is an economic sector where ideas, creativity, cultural heritage, and intellectual property act as the primary inputs and value drivers.

Coined by former Colombian President Iván Duque Márquez, it covers industries like arts, media, film, music, design, fashion, and the AVGC (Animation, Visual Effects, Gaming, and Comics) sector.

Key Characteristics

Intellectual Property (IP): Value is generated primarily through copyrights, patents, and original ideas rather than physical manufacturing.

Cultural Wealth: It turns traditional arts, crafts, and heritage into modern, globally scalable business opportunities.

Digital Integration: The rise of digital platforms has allowed creators to bypass traditional gatekeepers and reach international markets directly.

Globally, the Orange Economy is one of the fastest-growing sectors. Governments and private entities recognize its immense potential to create jobs, drive exports, and boost tourism.

The "Orange" Name

The color orange was chosen because it is historically and religiously associated with culture, creativity, and transformation.

Sekhar Pariti

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