DBC 2514 - Friction in Marketing
The Banking Tutor
No. 2514 02-08-2026
Friction in Marketing is any obstacle,
confusion, or effort that stops a buyer from moving forward. Key types include
psychological resistance (doubt or unclear messages), interaction barriers
(hard-to-use websites), and process delays (slow response times)
posted by The Banking Tutor @ August 02, 2026
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