Daily Point 2138 - Below-the-line advertising

 

The Banking Tutor

                               Daily Point 2138

Below-the-line advertising

 

Below-the-line advertising promotes projects in mediums other than the mainstream formats of radio, television, billboards, print, and film.

These advertising systems include direct mail campaigns, social media marketing, trade shows, catalogue, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused, reaching customers more directly than above-the-line strategies.

 

Sekhar Pariti

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