DBC 2379 - Market Segmentation

 

The Banking Tutor 

Daily Banking Concept -  2379

Market Segmentation 

Market segmentation is the strategic process of dividing a broad target market into smaller, more manageable subsets of consumers who share similar characteristics, needs, or behaviors. By grouping customers, businesses can tailor products, services, and marketing messages to specific audiences, improving engagement, conversion rates, and ROI.